Since April 2, 2010, you can pay at Starbucks Coffee with your Taipei Metro Card (EasyCard).
Wait… you can also pay in the 4,500 7-ELEVEN stores in Taiwan, in the 2,500 Family Mart store or 1,500 OK-Mart stores, at the parking lots, directly on the park meter (!), in the taxi, at MacDonald’s, at the movies, [...]

So after viewing this commercial from Barclay Card, does it make you want to have one too? Contactless Card is nothing new but how to make people want to have one and use it is what really matters. A bit of creativity and know how to communicate can turn a simple idea into a much [...]