So after viewing this commercial from Barclay Card, does it make you want to have one too? Contactless Card is nothing new but how to make people want to have one and use it is what really matters. A bit of creativity and know how to communicate can turn a simple idea into a much desirable item. Contactless cards have been issued in Taiwan for some time, but we didn’t see anything close to this Barclaycard commercial to make people want to really use it, which is a pity, consider Taiwan is the most advanced place on earth in contactless payment industry.

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