Confirmed Speakers:
Roger Chen,Vice President, FarEasTone

Polo Wu, Director, Interactive, Starcom

Laurent Renard, CEO, TORO Development

Moderator:
Nicole Scott, Editor, NetbookNews

Program:
6-6.30pm – check-in
6.30-7.30pm – networking time
7.30-8.00pm – “Fireside Chat” Panel Discussion and Q&A*
After 8.00pm – networking

* No presentations, it’s a fireside chat format followed by Q&A

Details:
“NFC & Mobile Advertising”

Pull don’t Push: How will NFC Smart Posters affect advertising and marketing? Mobile contactless services and NFC Smart Posters are about to change people’s daily lives. NFC built into the Nexus S and the iPhone 5.0 heralds the start of contactless credit cards, opening the door to a whole new arena of mobile commerce, allowing users to carry cash and credit inside e-wallet applications. NFC software front-end platforms which focus on the end user experience will be very attractive for operators, advertisers and direct marketers.

Our speakers will present insights from the perspective of the telecommunication carrier (FarEasTone), brand and d agency (Starcom, Coca-Cola, Procter & Gamble) and the software front-end which enables mobile advertising on the phone (Toro Development).

We will also share the latest news from the GMIC conference in Beijing.

NT$250 per person – pre-pay or at the door. Buffet and unlimited soft drinks are included.
Registration: http://mobilemondaytaipei050211.eventbrite.com/

Facebook: http://www.facebook.com/event.php?eid=208898295806327